How I generated $288,000k in contract value with $1700 spent on Meta ads.

I run a small marketing company with the focus of generating appointments for service based companies through Meta ads.

We've helped other marketing agencies, SaaS companies, Ecommerce stores and home service companies generate sales and a calendar full of appointments.

Sometimes it's definitely easier said than done but continuously testing and reiterating, we usually land on campaigns and systems that work.

Following our frameworks we:

1. Generated $288,000 in contract value for a home building company with $1700 ad spend.

2. Generated 5 deals with just $133 ad spend for a local print shop.

3. Generated $44,000 with $6k spent on ads for a whole sale company.

4. Made 3x Return on ad spend for an ecom brand

5. Made 5x Return on ad spend for an event planer.

So in this post I want to go over everything that we do and pay attention to when launching campaigns that bring in wild returns for our clients.

You can take our frameworks, apply them and see results as soon as in 3 days.

At the start of May, we launched a new campaign for one of my clients. They were getting a lot of referrals and organic traffic but wanted to find a reliable way to scale.

To do this, we worked on 3 pillars of the campaign. The offer, the funnel, and the ads.

It's so simple but works like a charm..

Let's start with the offer.

If you have a bad offer, leads and appointments will be expensive. The rule of thumb is that the better your offer, the cheaper the leads are going to be.

The cheaper the leads on the front end, the more sales you'll generate on the back end.

And there are really 3 pillars that I look at when building an offer.

1. Increase the perceived likelihood of achievement (Case studies and testimonials)

2. Decrease the time it takes to "taste the benefits" (Improve your service delivery)

3. Decrease risk (money-back guarantees, free trials)

Adjust these three levers until you land on something that works for you.

Next, the funnel.

Couldn't be simpler. We were running the traffic to a 1-page landing page in which we had an 882-word short sales letter in which we went deep into the market's main pain point.

Then, using a stack of testimonials, we built social proof to show that we are who we say we are.

At the end of the page, we had a calendar in which the lead could select the time and date for the meeting and also leave their details.

Frictionless, yet effective.

Now if your lead quality is poor, increase the length of your sales letter. Try to disqualify prospects you don't want to work with in this sales letter and talk about the pains, problems, and solutions of the ones you want to work with.

Now using this method you will have no-shows. We aim to get a 75% show-up rate and sometimes it's a struggle.

What we do to increase it is pre-call email and SMS sequences. In the emails, I try to deliver pure value. Valuable guides, case studies, white papers, and testimonials.

Then 5 - 15 minutes before the meeting, a friendly SMS message with the meeting link.

Playing around with your "value emails" is what will increase or decrease your show-up rate.

Lastly, the ads.

Lately, I'm using Text on background or tweets that I screen grab and use as the creative of the ad. That works for digital service businesses like SaaS and marketing agencies.

For more "real-world" businesses we use before-after + client testimonial for the ads.

Looks authoritative and has been working well.

What you want to do is address your target market, show that you understand their problems by addressing their pains, and paint a picture of how you'll solve their problem.

I really put a big focus on calling out my ideal client. You'll get the kind of leads you make your ad for.

Then it's testing time. I start with a $50 - $100 daily budget and run tests for 3 days. Low CTR? Change the visual of the ad. Leads are not ICP? Adjust the landing page and ad copy to address your ICP more. Leads & appointments too expensive? Come up with a better offer & angle. Leads not showing up to appointments? Work on the pre-call email sequence.

This is so simple, yet has the potential to produce great ROI. What most people mess up is the offer. Being afraid to put an irresistible offer to the market is what's ultimately holding you back. Fix that and the rest is super easy.

P.S. If you're currently looking to scale your business and the only thing that's holding you back is having more sales meetings, I invite you to a informal, no-strings-attached call where we'll go over what's working, what's not working and whether there's a better way forward with your marketing.